GAIN Power is proud to stand in solidarity and partnership with the No Kings movement.
This weekend, people across the country will take to the streets to demand democracy, reject authoritarianism, and remind the world that power must come from the people — not from crowns.
Throughout history, democratic movements around the world have united under a single color — a symbol of visibility, hope, and courage. Starting this week, we’re joining together under yellow — a bright, optimistic color that has represented nonviolent resistance from Hong Kong to Ukraine, South Korea, France, and Thailand.
✊ Join Us — Here’s How
Attend a local No Kings protest this weekend. Find one near you at NoKings.org.
Wear yellow — shirts, scarves, buttons, anything that shines with optimism and solidarity.
Update your profile picture or logo with a yellow filter at ResistanceYellow.com.
Share your photos and videos from the protests on social media — and tag @GAINPowerOrg and #NoKings so we can amplify your voices!
Spread the word by posting No Kings content and inviting friends to join the movement.
This week and beyond, let’s fill our streets and our feeds with yellow, hope, and people power.
Together, we can make this one of the largest pro-democracy demonstrations in U.S. history — and remind the world that there are No Kings in a democracy.
#NoKings #WearYellow #PowerToThePeople #DemocracyRising #GAINPower
Promotional Toolkit: Oct 18: No Kings
Our asks:
Update your organizational logo to include yellow (much like folks do with rainbows for pride month). See Indivisible‘s as an example.
Update your personal social media profile pictures to include a yellow filter using the tool at
https://www.resistanceyellow.com/
Post on your social accounts to get the word out about wearing yellow to No Kings (graphic here) and ask your friends to update their profile pictures with a yellow filter.
Wear yellow to No Kings!
This week, our content should focus on stoking outrage and hope that we can channel into No Kings and generally getting the word out about No Kings and yellow. Please help by amplifying relevant content!
Content to Amplify
No Kings (build energy for next No Kings mobilization on Saturday, October 18th)
No Kings hype videos
No Kings 2.0 has potential to be the largest demonstration in US history
See you at No Kings on October 18th
Bernie Sanders: “The No Kings Rally on October 18 is not a hate America rally.”
Stories of Defiance (showcase people fighting back5 in new ways to build social proof)
Humor + Mockery (humor brings joy, pierces the ‘tough strongman’ image to make them seem weak/beatable, and is more likely to move and get engagement online)
Portland Frog Brigade and other inflatable costumes protest ICE!
People in inflatable costumes protesting ICE in Chicago
Communities Protecting Each Other (builds solidarity and demonstrate that everyday people can and are banding together and fighting back)
Portland’s antifascist frog on why he shows up every day
ICE versus Catholic clergy in Chicago (faith leaders wearing yellow!)
Chicago stores/restaurants refusing to serve ICE
Lawyer reciting rights and de-escalating ICE
Brave man blocks National Guard from entering DC
Expanding Our Tent of Allies (builds broader social proof and incentivizes defections from their side by showcasing the variety of voices)
Chance the Rapper projects F*CK ICE message at Chicago concert
MIT rejects Trump deal for funding
Pope Leo: “The Church cannot be silent” in response to Trump’s immigration crackdown
Corporate Capitulation (show how corporate entities are benefiting from authoritarianism3)